One campaign. More than one message.
Variable data printing changes selected content from one printed piece to the next. It can be as simple as a recipient name or as involved as different offers, images, and messages for different segments.
Begin with what you know about your audience and which differences will make the piece more relevant. Then connect the appropriate fields in your mailing data to the design.
Direct Mail Velocity can discuss personalized postcards, letters, and other campaign pieces. The options depend on your data, artwork, quantity, and the production needs of the project.
Plan the data and the proof together.
Tell us which fields will change, how segments will be defined, and what the piece should display when a value is missing. Review representative proofs for each version before approving production. If you use QR codes or response URLs, define where each one leads and how you will measure the response.