Would this offer be relevant throughout the neighborhood?
That question is a useful starting point. If the answer is yes, route-based coverage may fit. If the offer is designed for a narrower customer profile, a targeted mailing list may make more sense.
Choose EDDM for route-based coverage.
Every Door Direct Mail reaches addresses on selected USPS carrier routes. The USPS tool provides demographic information based on Census data to help you compare routes. You do not need a purchased list of individual names and addresses.
A broadly useful home-service offer or a neighborhood event can be a good reason to explore this approach. Remember that route-level information describes the overall area; it does not identify which individual households meet a specific customer profile.
Choose a targeted list for a defined audience.
A list-based mailing uses selected addresses. You might use your existing customer data or discuss available consumer or business list criteria with our team.
Start by describing your best-fit customer, your geographic reach, and the action you want the recipient to take. List availability, data coverage, and production requirements will shape the final plan.
| Your decision | EDDM | Targeted mailing |
|---|---|---|
| Who receives it? | Addresses across selected USPS carrier routes | Addresses on a selected or customer-supplied mailing list |
| How is the audience chosen? | Route coverage and route-level demographic information | Available individual or business list criteria |
| Do I need a purchased list? | No individual purchased mailing list is required | Use your own list or discuss available list options |
| When is it a fit? | Your offer is relevant throughout the selected neighborhood | Your offer is designed for a more specific customer profile |
Match the message to the audience.
Once you choose whom to reach, choose one main offer and one clear next step. The mailing approach, format, quantity, design, and postage all work together. Ask for a project-specific quote instead of assuming that one mailing method always costs less.
Postal reference: USPS Every Door Direct Mail overview.