1. Confirm the finished size and mailing approach.
Decide what the piece should measure after trimming or folding. A format used for one mail class may not work for another. Review EDDM or other mailing requirements with our team before finishing the design.
2. Give the design room to trim.
Artwork that reaches the edge of the piece normally needs bleed beyond the finished size. Our current published file guidance calls for 1/8 inch of bleed. Keep essential text, logos, and contact details safely inside the trim edge, and confirm the final template for your product.
3. Use images suited to print.
Check the resolution at the actual printed size. Our published guidance calls for 300 DPI images and CMYK color. A small image downloaded from a website may look different when enlarged in print. Ask us to review the file if you are unsure.
4. Prepare the correct PDF.
Use the file requirements for your chosen product. Our current guidance specifies a print-ready PDF with flattened content and outlined text. Confirm export settings, fonts, bleed, and any special production instructions with our team.
5. Check the details that drive a response.
Review the offer, dates, phone number, website, address, spelling, and any required terms. Open every QR code or response URL and make sure it leads to the intended destination.
6. Review the final proof.
Check both sides, orientation, folds, address placement, and any variable content. Approve the final proof through the project’s agreed process before production starts.