Targeted lists · Audience before artwork

Start with the right audience for your mailing.

Reach a selected audience with targeted mailing lists, or build a campaign around the customer data you already have.

Who should receive your offer?

Before choosing a format or writing a headline, define the people or businesses your offer is for. A useful audience starts with your geography, customer profile, and reason to respond.

Our mailing-list services can help you discuss available consumer or business selections. Criteria and coverage depend on the data source and campaign. We will review the options relevant to your project instead of assuming every filter is available.

Already have a customer or prospect list? Let us know the approximate record count and the information it contains. Our team can discuss data preparation, addressing, and how your list connects to the printed piece.

Choose a list when the customer profile matters.

A list-based campaign can be a fit when an offer is intended for a particular household or business profile. EDDM is another option when broad coverage of selected neighborhoods makes more sense. Neither approach replaces a clear message and a relevant offer.

Bring the details together

A practical plan for your mailing.

Define your customer

Describe your ideal audience and the area you want to reach.

Review available data

Discuss consumer or business list options and the criteria available.

Prepare the mailing

Coordinate list review, personalization needs, and mail preparation.

Campaign example

A campaign for a defined market

A business selling to local offices can discuss list criteria such as business type and geography before choosing a mail format.

Good questions. Clear answers.

A little clarity
before you mail.

Have a different question? Our team can help you plan the next step.

Talk with our team

Can you help me choose list criteria?

Tell us about your best customers, the area you serve, and your offer. We can discuss which available data selections may fit. Specific criteria are subject to the source and coverage.

Can I use my own customer list?

Yes. Indicate that you have a list when you request your quote. Share the approximate quantity first so we can coordinate the appropriate data review.

How is this different from EDDM?

Targeted mailing uses a selected list of addresses. EDDM covers selected USPS carrier routes using simplified addressing and route-level demographic information.

Can my mail piece include personalization?

Variable data printing can change selected text or images from record to record. Available personalization depends on the information in your list and the project setup.

Let’s put your next idea in the mail

Your next campaign starts here.

Tell us what you want to mail, whom you want to reach, and when you want to get started.

Request a Quote 561-393-4722