Services

BRANDING AND COLLATERAL DEVELOPMENT

BRANDING IS EVERYTHING
This is what brings it all together. While your marketing campaigns and special offers can bring in business, a strong, memorable brand is what builds trust and keeps clients coming back to you. Take advantage of our branding and collateral development options to make a prospect’s first impression of your company a lasting one.

Much like our planning and marketing efforts, we work with your team to understand your company culture and the people within it. We consider your goals, competitive advantages, and the competitive scape[TJ1] of your industry. We take your ideas and develop concept of what your company achieves and represents. We do more than create logos and letterhead but create a structured branding plan that will provide you with a long lasting positive brand.

Logo Design
From its top-level management to the people on the pavement, your business is unique. Your logo should be just as unique as the individuals who run your company. A logo is synonymous with a company’s name; as a visual identifier, it can help to reinforce your brand, as well as shape a customer’s perception of you.

As the single most important piece of a branding strategy, your logo can help to increase market share, build an image, and instill trust.

Our experienced designers can help you stand out from your competitors, and make a great first and lasting impression.

Collateral Development
From business cards and brochures, to email templates and your social media page, your customers should be able to look at any individual piece and know that it is from your company. Use your branded materials to appear professional and established. We can help shape your prospects’ perception of you and create a branded identity apart from your competitors.

DIGITAL PRINTING

WHEN YOU NEED IT FAST, NO PLATES REQUIRED
Digital printing takes a digital image and prints it directly to any media of your choice. From brochures and postcards to whatever else you can think of, our digital prints always come out brilliant and lustrous.

Print one or several thousands. Unlike the traditional offset press, digital requires no setup to achieve proper color. Even more convenient, it doesn’t require plates. What this means for our customers is that they have the ability to receive professional prints on short run quantities at a much lower cost. Digital printing is considered a green or sustainable method of printing, as it doesn’t result in exhaust fumes or consume excess energy, which makes them ideal for low quantities typically under 5,000 prints.

FILE REPAIR SERVICE

PRE-FLIGHT MADE SIMPLE
File prep and repair is an almost an art form. And while a beautiful final product is always our end goal, one can’t be created without the file being set up correctly. Our pre-press experts will look at your files and if they are not set up properly for print we can do it for you so that you have the best possible printing quality. We can also touch-up file defects and bring them up to the standard your project demands. Let us have a look at your piece and prepare your files for optimum results.

Here’s a closer look at our file prep services:

We make sure your artwork extends past the finished size so that the art will be properly cut.
We move text and other items away from the edge (the finished size, not the bleed) to ensure that nothing important gets cut off.
We adjust your artwork to correctly position it for folding.
We will export files from other design programs (.psd, etc.) into print-ready high resolution PDFs.
We can change the size of any piece of artwork from the original size to make it the correct size for printing.

GRAPHIC DESIGN

CREATING THE PERFECT PIECE
Direct Mail Impressions has experience with virtually every type of direct mail you can think of. Creating design that generates responses is just as important as any other element of your campaign. Having worked with hundreds of different industries, we’ve got the correct formula to deliver you leads and clients. For print and online initiatives alike, our design team will craft the most effective piece for the platform of your choice.

Custom Design
You won’t find any cookie cutters here. Our designers work closely with you to create original designs to make your offer and brand stand out. Fill out our creative guide and our designers will develop a unique piece that communicates your message and brand image effectively.

Layout
If you already know how you’d like your end-product to look, but don’t have the expertise or budget for graphics software, we can create it for you. Save time, money and stress by letting our professional team do the leg work for you.

Graphics Review
If you have a piece designed and you’d like our expert opinion on the effectiveness of your upcoming piece, send your file over to graphicsreview@maildmi.com. We are happy to review your file for free and get back with you within 24 hours.

MAILING LISTS

TARGET THE RIGHT PEOPLE GET POSITIVE RESULTS
Got a specific target audience in mind? Still trying to define your client demographic? With our ability to pinpoint your customer profile, lists are our specialty! Having the right mailing list is an absolute must-have for any successful direct marketing campaign. If you want your messaging in the hands of prospects who will respond to your offers, you’ve come to the right place. Speak directly to clients who are likely to consume your goods and services for the best return on your investment.

We can assist you in drilling down to detailed parameters, such as:

Age
Gender
Income
Hobbies
Education

An industry standard, direct mail lists are among the best producers of new customers. The more detailed your current client profile is, the better we can serve you.

Not sure how to get started? Call our mailing list experts for guidance, or ask for our SnapShot service to analyze your current customer profile in order to better shape your target client and find qualified leads.

MAILING SERVICE

MAILING. IT’S WHAT WE DO.
In a world moving toward digital mediums, direct mail marketing retains its consistent track record of success. The most traditional method of all advertising, it is a foundation of business acquisition and prospecting.

Direct mail is something that needs to be done right if you want to see your hard earned marketing dollars produce returns. Our team has experience with just about every piece of direct mail under the sun, and keeps up with all of the United States Postal Service’s mailing regulations so you don’t have to. With our detailed knowledge of postal rates, we’ll guide you to get most value out of your mail marketing efforts. We also design attractive, stand-out pieces that can speak directly to a specific client using variable data printing.

With our database of consumers, not only can you market to the customer your product or service was intended for— you can send them any custom piece of direct mail your mind can think up. Our team can whip up postcards, door hangers, flyers or brochures at your command.

This isn’t just a great addition to any multi-channel marketing campaign, it’s the basis on which to build and strategize your efforts. From planning to creation, deploying, and tracking, our mail services can help to dramatically increase your leads, lists, calls, and sales. Call Direct Mail Impressions and speak with an expert to start your campaign today.

MOBILE ADVERTISING AND MESSAGING

MOBILE ADVERTISING
Yes, mobile is certainly worthwhile when executed correctly. The perception is that mobile messaging is invasive, annoying, and some other negative adjectives. The truth is that when mobile messaging is non-permission based; it is all those things. The way in which mobile can greatly enhance any campaign is by developing a 100% Permission based strategy, commonly referred to as “Opt-In”. With the Opt-In permission given by your customer, you can now begin to collect the names and phone numbers to start building a database of interested potential customers. Use this database for any future sales, discounts, news, and other info that you may want to relay to your customers. Engage customers and interested prospects with loyalty and retention based programs and drive more traffic into your business with the mobile channel. Connect with current customers, generate new ones, and experience an increase in profits!

BENEFITS OF MOBILE MARKETING
• Immediacy – Mobile campaigns are easy to create and message delivery to recipients can be done in seconds.
• Reach – The number of mobile users is growing at a phenomenal rate. More than 80% of the population carries their cell phone at all times; More than 52% of them check their phone every 30 minutes or less.
• High Response – Research shows that mobile marketing receives a response rate of 20% – 70% depending on the campaign.
• Cost Effective – When targeting current customers with 100% brand recognition this channel of contact is very inexpensive.
• Engaging – The interactive nature of mobile makes it the most engaging medium. Polls, voting, surveys etc.
• Powerful Data – People are opting in (giving permission) for future contacts. This makes your data very powerful when used properly.
• Cutting Edge – This technology will continue to evolve; and creativity is your only limitation for you to engage your database.

WHY MOBILE MARKETING?
OFFER: first time clientele promotional discounts
ALERT: current customers of new sales and increase return business
INCREASE: brand awareness with seasonal coupons and reminders
SHOW: your customers that you appreciate their loyalty; reminders, birthdays, etc.
INSTANTLY: gain customer feedback and implement surveys that offer rewards
CREATE: customer excitement through contests “Text to WIN”

OFFSET PRINTING

WHERE INK MEETS PAPER
When you need sharp image resolution and cost-effective results, our superior offset printing quality is the right choice. Choose from a variety of press sizes, ranging from 1 and 2 color 12” x 18” max sheet size to our full color perfecting 26” x 40” presses. Operated by skilled press operators, we use industry leading Heidelberg equipment for almost all of our offset projects. Finish the piece with UV coating or any other of our finishing options to create clean imagery on all of your marketing peripherals.

We currently print on a wide range of surfaces, including:

Paper
t-shirts
mouse pads, and more.

OFFSET PRINTING OPTIONS:

Gang Run Printing
Reduce costs and paper waste while printing multiple projects. As our most popular printing option, it enables us to offer the most competitive pricing. Because plates and run time can be costly on such large presses, grouping customers in a single run splits the costs, making jobs cheaper for our clients. If you choose gang run printing, consider your project and its color. Because you are sharing a print run with several other client projects, colors can vary slightly as we try to achieve an overall color for everyone’s needs. For your color critical assignments, we suggest single job press runs.

Single Job Press Run
We offer single job press runs to clients who have color critical projects. For brilliant color match results, your job will be the only one on the press run, and our press operator will match the colors to the hard copy proof you have received and signed off on. Send us your specs and state that your project is color critical, and we will provide you with an estimate.

Spot Color Printing
With spot color printing, your company chooses their corporate colors from a spot color book, which we match to ensure uniformity from order to order. Spot color printing is available on both our large and small presses. Spot color printing is typically done on:

Letterheads
Envelopes
Business Cards

For consistent quality, better color control and budget-friendly options, contact us for all your offset printing needs.

VARIABLE DATA PRINTING

PERSONALIZE IT!
Let’s face it—people would rather open their mailbox and see a letter addressed with their name than “To Our Friends at…” More importantly, people are more likely to open and read the piece of mail addressed to them than a generic mailer. In this way, Variable Data Printing is a marketer’s best friend.

Opportunities abound with this very popular mailing option. Variable Data Printing is an automated process that can change the recipient’s name, messaging, and even images of the piece being mailed, allowing it to appeal to different customer profiles like age and hobbies. It can even note an existing customer’s recent purchase or upcoming scheduled appointment.

Using this method in your marketing initiatives allows you to personalize thousands of direct mail pieces, making your message more likely to resound with each recipient. To say it maximizes the relevance of your piece and drives up engagement and responses is an understatement. Call us today to learn how we can use Variable Data Printing to:

• Increase ROI

• Increase open and response rates

• Leverage Personalized URLs and QR codes for better tracking

• Enhance your connection with the customer